‘Tokenmaxxing’ is dead: How the hardware shortage is blowing up AI budgets (australia) — SMH
SMH ·australia ·2 hours ago

‘Tokenmaxxing’ is dead: How the hardware shortage is blowing up AI budgets

Google capped access to its Gemini AI models, signaling the decline of 'tokenmaxxing' as AI costs soar amid a global hardware shortage. Meta, a major AI customer, failed to secure desired capacity, highlighting the severity of constraints. An Australian study shows one in three companies exceeded AI budgets, prompting a reevaluation of spending strategies.

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Published 29 Jun 2026, 06:58 UTC · Updated 29 Jun 2026, 07:00 UTC

Summary by OZbrief Editorial. Original report: SMH. Editorial policy · Corrections