ITV drops in-game adverts for rugby as brands focus on World Cup
ITV will drop in-game adverts during its rugby coverage for the Nations Championship next month due to brands prioritizing World Cup advertising. The broadcaster reported a 30% increase in ad revenue compared to Euro 2024, while hydration breaks have drawn boos from fans. ITV aims to reinstate in-picture adverts for the tournament's autumn leg in November.
How does this story land?
Summary by OZbrief Editorial · The Guardian Australia – Business · Source
Take it further — get the full app and never miss a moment of what's happening in Australia.
This publisher's site can't be shown here due to their security settings.
Open full article →No source link available for this article.
Published 26 Jun 2026, 12:03 UTC · Updated 26 Jun 2026, 12:20 UTC
Summary by OZbrief Editorial. Original report: The Guardian Australia – Business. Editorial policy · Corrections
Trending
- Illawarra man admits to making offensive online comment about PM
- Gracie the giraffe found safe after two weeks missing in Texas
- Israeli former leaders and security chiefs threaten legal action over ‘Jewish terrorism’
- Coles customers outraged over incorrect grocery charges during Uber Eats promotion
- Dale Thomas defends Kate McCarthy against online trolls' gender-based abuse
- Qantas axes Alice Springs-Melbourne route amid high cost, falling demand