Wig market soars to $13.28 billion as fashion trend gains traction (australia) — The Guardian Australia
The Guardian Australia ·australia ·3 hours ago

Wig market soars to $13.28 billion as fashion trend gains traction

Melanie Burrell, a wig retailer in Glasgow, highlights the growing popularity of wigs, with the global market expected to hit $13.28 billion this year. Celebrities like Sabrina Carpenter and Cardi B have helped transform wigs from a stigma into a fashion statement. A week-long immersion in wig-wearing reveals a mix of enjoyment and challenges for everyday users.

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Published 24 Jun 2026, 04:00 UTC · Updated 24 Jun 2026, 04:20 UTC

Summary by OZbrief Editorial. Original report: The Guardian Australia. Editorial policy · Corrections