Rolls-Royce customers demand wild customization as younger buyers drive 25 percent premiums
Rolls-Royce customers are demanding unprecedented customization, from cars lined with 3,000 iridescent feathers to pet portraits crafted from wood slivers. The Goodwood factory is expanding with a £300 million BMW investment as average buyer age drops to 43 from 56 in 2010, driven by young tech entrepreneurs. Bespoke work now commands premiums up to 25 percent above standard prices.
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Summary by OZbrief Editorial · The Guardian Australia · Source
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Published 17 Oct 2026, 12:00 UTC · Updated 17 Oct 2026, 20:50 UTC
Summary by OZbrief Editorial. Original report: The Guardian Australia. Editorial policy · Corrections
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