Portugal braces for new era as Ronaldo's departure impacts €850m brand (sport) — The Guardian Australia – Sport
The Guardian Australia – Sport ·sport ·4 hours ago

Portugal braces for new era as Ronaldo's departure impacts €850m brand

Portugal faced a new era without Cristiano Ronaldo as they prepare to host Denmark in Braga. Executive director Daniel Sá stated, “His brand alone is worth €850m,” highlighting the impact of his departure. The team now looks to younger talents like Vitinha and Bruno Fernandes to fill the void left by the iconic player.

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Published 14 Nov 2026, 06:53 UTC · Updated 14 Nov 2026, 22:40 UTC

Summary by OZbrief Editorial. Original report: The Guardian Australia – Sport. Editorial policy · Corrections