JioHotstar Sees AI, Connected TV and Commerce Driving India’s Next Streaming Phase
JioHotstar executives showcased their streaming strategy at the APOS conference, emphasizing AI and connected TVs as key drivers for growth. Chief Product Officer Bharath Ram stated that understanding diverse viewer behavior is crucial for product development. With nearly 100 million connected TVs in India, the platform is enhancing engagement through novel content discovery and commerce integration.
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Published 18 Jun 2026, 10:08 UTC · Updated 18 Jun 2026, 10:10 UTC
Summary by OZbrief Editorial. Original report: Variety. Editorial policy · Corrections
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