ITV wins World Cup ratings battle with BBC in tournament’s first week
ITV topped UK World Cup ratings in the tournament's first week, led by 15.4 million viewers for England's 4-2 win over Croatia. The BBC's match coverage struggled, garnering a peak audience of 6.7 million for France v Senegal. ITV's strong initial viewership may be impacted by the BBC's first-pick games in the knockout stages.
Summary by OZbrief Editorial · The Guardian Australia – Sport · Source
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Published 19 Jun 2026, 10:53 UTC · Updated 19 Jun 2026, 11:00 UTC
Summary by OZbrief Editorial. Original report: The Guardian Australia – Sport. Editorial policy · Corrections
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