ITV says World Cup will be ‘six-week Super Bowl’ for advertising
ITV says World Cup will be ‘six-week Super Bowl’ for advertising Broadcaster reveals its revenues from expanded tournament are running about 30% higher than Euro 2024 The World Cup will be the most lucrative sports event ITV has ever aired, the broadcaster has said, with bosses calling the tournament a “six-week summer Super Bowl moment” for TV advertising.
Summary by OZbrief Editorial · The Guardian Australia – Business · Source
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Published 11 Jun 2026, 11:34 UTC · Updated 11 Jun 2026, 11:50 UTC
Summary by OZbrief Editorial. Original report: The Guardian Australia – Business. Editorial policy · Corrections
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