7 News ·australia ·3 hours ago

Coles launches Christmas hams six months early to boost winter sales

Coles supermarkets launched Christmas hams six months early, marking the first time this festive item is available in June. Retail giant spokesperson Jessica Tancred noted that the timing aligns with colder winter months, aiming to boost sales. Social media searches for Christmas in July have surged nearly 40 percent, highlighting growing enthusiasm for early celebrations.

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Published 30 Jun 2026, 13:02 UTC · Updated 30 Jun 2026, 13:10 UTC

Summary by OZbrief Editorial. Original report: 7 News. Editorial policy · Corrections