Beyond the beach: Spain pushes offbeat regions as tourist numbers nudge 100m
Spain aims to attract 100 million tourists this year by promoting offbeat regions, according to Tourism Minister Jordi Hereu. He emphasized the need for sustainable growth amid concerns over overtourism and the effects of climate change. This approach reflects an adjustment from reliance on traditional beach tourism, which currently accounts for 37% of all visits.
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Published 20 Jun 2026, 07:00 UTC · Updated 20 Jun 2026, 13:00 UTC
Summary by OZbrief Editorial. Original report: The Guardian Australia. Editorial policy · Corrections
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