Apple to raise prices as AI boom pushes up chip costs
Apple plans to raise product prices due to surging chip costs driven by increased demand from the AI boom, Tim Cook said. The outgoing CEO noted that these price hikes are unavoidable as supply shortages persist. Analysts predict the average smartphone price will rise by 20% in 2026, with Apple's new phones potentially costing up to $150.
Summary by OZbrief Editorial · BBC News – World · Source
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Published 18 Jun 2026, 07:27 UTC · Updated 18 Jun 2026, 12:40 UTC
Summary by OZbrief Editorial. Original report: BBC News – World. Editorial policy · Corrections
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