$1 scarf seller Scarfrio draws crowds, attracting fans from 35 kilometers away
The $1 scarf seller in Seoul, known as 'scarf uncle' or 'Scarfrio', has become a social media sensation due to his unique sales technique. Customers eagerly wait in long lines, with some traveling over 35 kilometers to see him, while nearby stall owners express mixed feelings about the crowding. His popularity continues to grow despite some local business challenges.
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Summary by OZbrief Editorial · The Guardian Australia · Source
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Published 12 Nov 2026, 03:33 UTC · Updated 12 Nov 2026, 04:00 UTC
Summary by OZbrief Editorial. Original report: The Guardian Australia. Editorial policy · Corrections
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