Brisbane Times
·general
·5 hours ago
Overlooked Gen X is getting a new focus from the travel industry
Tour company Tauck has expanded its Gen X-focused travel offerings, launching 12 itineraries worldwide in 2026. A study found that 74 percent of Gen X travelers view guided vacations positively, challenging assumptions about their travel preferences. Tauck's Roam program combines guided experiences with independent exploration, catering to a growing demand for quality travel among this demographic.
Summary by OZbrief · Brisbane Times
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