SMH ·general ·6 hours ago

Overlooked Gen X is getting a new focus from the travel industry

Tour company Tauck has expanded its Gen X-focused itineraries less than a year after their launch, responding to a growing demand for premium small-group travel. The new offerings, set to include twelve journeys, will emphasize a balance of guided and independent experiences across six continents. A 2025 study found 74 percent of Gen X travelers view guided vacations positively.

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