Variety ·entertainment ·2 hours ago

JioHotstar Sees AI, Connected TV and Commerce Driving India’s Next Streaming Phase

JioHotstar executives showcased their streaming strategy at the APOS conference, emphasizing AI and connected TVs as key drivers for growth. Chief Product Officer Bharath Ram stated that understanding diverse viewer behavior is crucial for product development. With nearly 100 million connected TVs in India, the platform is enhancing engagement through novel content discovery and commerce integration.

Summary by OZbrief · Variety

Newer
Next